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Lea Moreno Rey April 16, 2014

360 Carrier - 4 Position

Front-Outward Position

Ergobaby has worked several years into developing the unique structure of the 360 Carrier offering the convenience of four carry positions while maintaining the highest standards in ergonomic design to ensure safety and comfort.

Even though there are a lot of different opinions concerning the front outward position, we want to point out its benefits and recommendations, for both the wearer and the baby. If you follow our advice, this position will offer you a lot of fun and individuality while always ensuring a healthy and comfortable carry solution. 

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Your bid counts - Support maternal health worldwide. Together with Ergobaby and Christy Turlington your bid may help save a life, or maybe two.

Most mothers remember those first moments of joy with their newborn with fondness forever. Unfortunately, there are others who’ll never have an opportunity to gaze into the eyes of her baby. Not every mother has access to the care she needs when she may need it most; at birth. Sometimes it’s access to health care providers and medical supplies that are lacking but oftentimes it’s just a ride that keeps a woman from safely delivering. Together with Every Mother Counts (EMC), Ergobaby is proud to increase support for maternal health worldwide.

You can become part of the Every Mother Counts initiative – with just one bid!

Help us support moms everywhere by betting for one out of five Ergobaby “Not-Just-A-Diaper-Bag” of the new Guest Designer Series with original autograph of Christy Turlington.

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ergobaby January 28, 2013

Every Mother Counts


Every Mother Counts is a non-profit organization dedicated to helping women get quality maternal health care to prevent infant and maternal mortality. More than half a million women die from pregnancy related causes each year and 90 percent of these deaths are preventable. EMC was founded to raise awareness and take action to improve the lives of girls and women worldwide.



As the founder of Every Mother Counts and a mother of two, Christy brings her two-decade history in fashion to her collaboration with Ergobaby. As the first in our Guest Designer Series, Christy chose this authentic African fabric created by a small businesswoman in West Africa to merge the unique sensibilities of African textile design with a stylish, one-of-a-kind twist on products parents use every day. Christy has been on the cover of hundreds fashion magazines including Vogue, Elle, W and Harpers Bazaar, and counts Louis Vuitton, Maybelline, Donna Karan, Roberto Coin a

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ergobaby May 28, 2012

As seen on BBC One - Fake Britain

At Ergobaby, we want all babies and toddlers to be carried safely, securely, and comfortably – and for our customers to have the quality products they intended to purchase.

Unfortunately, as TV show “Fake Britain” (BBC 1, 28 May 2012) has highlighted, there are a number of fraudsters who are passing off counterfeit Ergobaby carriers and duping parents into thinking they are the real thing, with potentially serious consequences.
We take this issue very seriously and are working with the authorities to tackle the counterfeiters, as well as with consumers to educate them about the dangers of buying fake goods.

The best way to avoid counterfeits is to purchase only from an authorised stockist. Customers can find a list of approved UK stockists by either visiting our UK distributor’s website or the store finder on Ergobaby’s European website. We are also introducing an “authorised stockist” badge which all our retailers will display in store from June.

Concerned customers

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There is lots to talk about here at Ergobaby over the next couple of months, including the introduction of a new look.
Our brand is evolving and we are excited about our fun and fresh new look, but it may take some time to fully transition.

In the meantime, you may be seeing both logos…so don’t be concerned, as long as you are purchasing your Ergobaby directly from us, or an authorized retailer , rest assured your carrier is authentic and supporting your baby in the correct and comfortable ergonomic position.

Here is the original logo:
Here is our new look, which we will be transitioning to over the next few months:
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